Step 1: Goals
What do you want social media to achieve?
What good is a viral video with a million views if none of them belong to your target audience?
At Optivanta, we build visible brands that win more customers.
Visibility
More people should know you.
Building a brand
People should recognise and trust you.
Building a community
People should engage with you and follow you.
More customers
Or is that what it is really about?
What we take on
Concrete. And measurable.
- 01
Strategy and content plan
Topics, formats and cadence, built on the questions your customers ask.
- 02
Content production
Ready-made creatives: posts and carousels including AI photos. Plus trend research and scripts for your in-house reel production, and UGC videos we provide for you.
- 03
Publishing and community
We post, reply to comments and spot potential buyers.
- 04
Reporting
Monthly: which content led to enquiries and what we do more of.
- 05
Client portal in Notion
Your clear portal with content calendar, approvals and all content in one place, available to you at any time.
Copywriting is included.
Channels
We manage these channels for you.
Facebook
Reach in broad audiences, local visibility and the foundation for Meta ads.
Instagram
For brands that want to be seen: reels, carousels and stories.
LinkedIn
For B2B: your company page with content that reaches decision-makers.
TikTok
For younger audiences and recruiting, with short videos that do not look like ads.
A good fit if
Who this is for.
- You post irregularly or not at all.
- Your posts get reach but no enquiries.
- Nobody on your team has time to run social media long term.
Part of the same system
How we work
Four steps to predictable customers.
You always know what we are working on and what it brings.
- 01
Strategy call
30 minutes, free. We understand your goal and check whether we are a good fit.
- 02
Analysis and strategy
We look at your market, competitors and channels, and turn that into a clear roadmap.
- 03
Execution
Content, campaigns, outbound and CRM go live. You approve, we deliver. We write the copy.
- 04
Optimisation
We measure what brings enquiries and revenue and do more of it. With monthly reporting.
Ready for marketing that sells?
In 30 minutes you will know where your biggest lever is. Free and without obligation.
Everything from Optivanta