OPTIVANTAAgency

About

Marketing meets Sales.

We founded Optivanta because in most companies marketing and sales work past each other. With us, both are one system with one goal: new customers.

DE · EN · TR · RU
We work in German, English, Turkish and Russian
ID · DE · IT · FR
Clients in Indonesia, Germany, Italy and France
1.5 years
is how long we have continuously supported half of our clients. We focus on long-term partnerships.

About

Two founders. One system.

Supported by design, video and tech experts.

Melanie and Erdinc Dincdemir (AI-generated)AI
  • „Good marketing doesn't end at the click. It ends when an enquiry has become a customer.“
    Melanie Dincdemir (AI-generated)AI

    Melanie Dincdemir

    Marketing, digital business and business model development

    Melanie on LinkedIn
  • „A meeting is only good when both sides know why they are at the table. We make sure of that before every call.“
    Erdinc Dincdemir (AI-generated)AI

    Erdinc Dincdemir

    Sales, business development and project management

    Erdinc on LinkedIn

Background

Experience from corporates, SMEs and sales.

We focus on long-term collaboration rather than one-off jobs. This is what we bring:

Melanie Dincdemir

  1. since 2025Co-founder and managing partner · OptivantaLeads marketing and creative: brand strategy, positioning, social media, content and performance campaigns.
  2. 2024SAP Consulting · Deloitte², *Project management in an innovation and digitalisation project. Insight into how large companies approach digital transformation.
  3. 2021 to 2022Customer support and operations · DuMont media group¹, *Customer communication and case handling in SAP at one of Germany's large media companies.
  4. Graduated 2025Business administration (B.A.) · HTW BerlinFocus on digital business and entrepreneurship.

Erdinc Dincdemir

  1. since 2025Co-founder, outbound and pipeline building · OptivantaLeads sales: ideal customer profile, lead research, CRM setup, playbooks, appointment setting, closing and go-to-market DACH.
  2. 2024 to 2025Sales manager and closer · Enpal*High-ticket closing: needs analysis, financing advice, negotiation and closing.
  3. 2024Finance, healthcare · marta*Payment processes in DATEV, customer solutions and automation concepts in Salesforce.
  4. 2023Strategic purchasing · Bundesdruckerei Group¹, ², *Tenders, quote comparisons and statements of work. He knows the procurement side we sell to.
  5. StudiesBusiness administration · HTW BerlinFocus on production and logistics, and investment and finance.
  • ¹ Working student
  • ² Internship
  • * These companies are not partners of Optivanta. We worked there as employees before founding the company.

100% remote

Working worldwide. At home in the DACH market.

In 2026, location is no longer a limit. We work 100% remote and support companies worldwide, via video call, with clear digital processes and fast replies. We are especially keen to open the DACH market to international companies: we know the language, culture and buyers in Germany, Austria and Switzerland and bring your offer there.

AI

AI does not replace expertise. It amplifies it.

We have followed the development of artificial intelligence since our studies and keep up to date with new tools and methods.

Our conviction: AI does not replace people with knowledge and experience. It becomes the tool that lets them achieve more in less time.

  1. 01

    Automated data research

    With web scraping we analyse publicly available market, competitor and company data, in line with data protection rules. Strategies are built on current, correct data.

  2. 02

    Automated processes

    Recurring steps such as research, documentation and handovers run automatically. Your project moves faster without losing quality.

  3. 03

    Fast analysis

    We see early what works and what does not, and adjust campaigns, outreach and strategy accordingly.

Remote work and AI are our tools to amplify human expertise, not to replace it. This lets us work faster and more efficiently than purely manual processes would allow.

Network

Experts for every detail.

To ensure the quality of our work we rely on specialists: we work closely with developers and graphic designers so that websites, AI solutions and designs are right, technically and visually.

How we work

Four steps to predictable customers.

You always know what we are working on and what it brings.

  1. 01

    Strategy call

    30 minutes, free. We understand your goal and check whether we are a good fit.

  2. 02

    Analysis and strategy

    We look at your market, competitors and channels, and turn that into a clear roadmap.

  3. 03

    Execution

    Content, campaigns, outbound and CRM go live. You approve, we deliver. We write the copy.

  4. 04

    Optimisation

    We measure what brings enquiries and revenue and do more of it. With monthly reporting.

Ready for marketing that sells?

In 30 minutes you will know where your biggest lever is. Free and without obligation.

Book a strategy call