For international companies headquartered outside the DACH region. We adapt your proven go-to-market strategy to the German-speaking market and put it into practice: market strategy, B2B sales, marketing and social media management from one partner. 100% remote, in native German, with support in English, Turkish and Russian.
01 · The challenge
Germany, Austria and Switzerland, known as the DACH region, pay well but are demanding. Failed entries usually come down to the same six causes.
B2B decisions involve several stakeholders. One convinced contact is rarely enough.
Buyers expect proof from comparable companies in their own market before they commit.
Translated messaging reads as foreign. Tone, formality and detail level matter.
Outreach, tracking and data handling follow stricter rules than in many other markets.
Decisions take time. Without a structured follow-up process, deals stall.
Leads arrive, but nobody qualifies, follows up and closes them in German.
02 · Our difference
A plan does not win customers on its own. We stay on the project from the first analysis until the first contract is signed.
Deliverable
Execution
Marketing and sales
Social media
Your languages
Accountability
Hand-over
| Criterion | Typical market entry consulting | Optivanta |
|---|---|---|
| Deliverable | Report and recommendations | Strategy plus live campaigns, pipeline and meetings |
| Execution | Left to your team | Done by us, in German |
| Marketing and sales | Usually separate providers | One team, one system |
| Social media | Another agency to brief | Managed by us, in German |
| Your languages | Usually English only | German, English, Turkish; translator on request |
| Accountability | Ends with the presentation | Measured by meetings and pipeline |
| Hand-over | Not included | Processes and playbooks for your own team |
03 · Process
Each phase has clear deliverables. You can start with the first phase and decide from there.
Phase 1
Phase 2
Phase 3
04 · Services
Start small and prove the market before you scale. Each step builds on the one before.
30 minutes
A focused review of your offer, website and positioning for Germany, Austria and Switzerland.
4 weeks
We adapt your existing strategy to DACH: market analysis, ideal customer profile, positioning, marketing strategy and German messaging.
3 to 6 months
Execution: localisation, social media management, content, outbound, CRM and first sales conversations.
Ongoing
Continuous marketing and sales support, optimisation and gradual hand-over.
05 · Trust and compliance
We set up outbound with legitimate interest assessments, clear opt-outs and documented data sources.
We use AI transparently, label generated content where required and keep humans in charge of every decision.
Localised websites follow WCAG guidelines, in line with the European Accessibility Act.
This is not legal advice. For binding legal assessments, please consult a qualified lawyer.
06 · Comparison
Time to first meetings
Cost
Risk
Market knowledge
| Criterion | Build your own team in Germany | Optivanta |
|---|---|---|
| Time to first meetings | Months: recruiting, onboarding, ramp-up | Weeks: outreach starts in the Launch phase |
| Cost | Salaries, recruiting fees, tools, management time | One engagement with defined scope |
| Risk | Long-term commitments before the market is proven | Phased engagement, decide after each phase |
| Market knowledge | Depends on individual hires | Native German and Turkish speakers who already know the market |
Indicative comparison. Actual timelines depend on your offer, market and starting point.
07 · Team
Melanie is a native German speaker, Erdinc is a native speaker of both German and Turkish. Together we know the German, Austrian and Swiss markets from the inside, in marketing and in sales. We also work with you in English, Turkish and Russian.
AIMarketing, digital business and business model development
Develops marketing strategies and digital business models and adapts positioning, messaging and content to German-speaking buyers.
AISales, business development and project management
Leads sales and business development, manages your project and runs conversations until the contract is signed.
Supported by specialists for design, video and technology.
Go to Market
We support companies from Europe, Türkiye and China entering Germany, Austria and Switzerland, each in their own language.
08 · Insights
Market entry
Buying committees, references and formality, and how to prepare for each.
Read articleOutbound
What is possible, what is not, and how to set up processes properly.
Read articleLocalisation
How German-speaking buyers read your website, and what convinces them.
Read articleA practical guide for executives planning their entry into Germany, Austria and Switzerland.
09 · FAQ
10 · Contact
Tell us about your company and goals. We reply within one business day.