OPTIVANTAAgency

EMMA Sales Bot

EMMA. Your sales trainer and coach.

EMMA is an AI sales trainer that supports your closer live during the sales call. The call is transcribed in real time, EMMA gives relevant tips, and the follow-up is in your CRM automatically afterwards.

Developed jointly by a four-person team: Ali Karpuzoglu (technology), Erdinc Dincdemir (sales and business model), Melanie Dincdemir (business model development and marketing) and Marola Vaes (UI/UX and marketing).

Sales call · liveIllustrative example
  1. CustomerSounds interesting, but it is too expensive for us right now.
  2. EMMAPrice objection: ask what they compare it to, then quantify the value.
  3. CloserI understand. Compared to what does it feel too expensive?
  4. CustomerWe already have a provider for training.
  5. EMMAAsk what works well there and what could be better.
  6. Follow-up on Thursday, 10:00, logged in the CRM

Your benefits

What EMMA changes for your sales team.

  1. 01

    More calls per hour

    EMMA handles notes and follow-up. Your closer moves on to the next call faster.

  2. 02

    New team members onboarded faster

    New colleagues learn with EMMA in real conversations. They are onboarded faster and more thoroughly.

  3. 03

    More focus and persuasion on the call

    Your closer does not have to take notes and gets the right prompts at the right moment. Full attention stays on the customer.

What we take on

Concrete. And measurable.

  • 01

    Set up for your company

    EMMA is set up with your call guide and your company and product information. That leaves hardly a question your closer or setter cannot answer, and hardly an objection without a fitting response.

  • 02

    Live transcription

    EMMA transcribes the sales call in real time. Your closer focuses on the conversation instead of taking notes. Calls are only transcribed if all participants have consented at the start.

  • 03

    Tips during the call

    Based on how the conversation develops, your closer gets prompts, for example on objections, open questions or the next step.

  • 04

    Follow-up in your CRM

    Summary and next steps are logged automatically in HubSpot or your CRM. Follow-up gets shorter and nothing is lost.

  • 05

    Training new team members

    New colleagues practise realistic sales conversations with EMMA before they speak to real customers.

Who is behind EMMA

Real sales experience meets technical delivery.

EMMA was not designed at a desk. A closer who knows what matters in a sales conversation and a computer scientist who builds it have developed EMMA together.

  • Erdinc Dincdemir

    Sales and business model development

    The expertise of a real closer and setter. His experience from years in sales and thousands of calls across different industries and companies goes straight into EMMA.

    LinkedIn →
  • Ali Karpuzoglu

    Computer scientist and developer

    Master of Science in Autonomous Systems from TU Darmstadt, focused on natural language processing and machine learning. This is exactly the technology behind the live transcription and real-time tips.

    LinkedIn →

A good fit if

Who this is for.

  • You want to make more calls per hour.
  • Your closers should get tips and objection handling in real time while the call is running.
  • New team members should be onboarded faster.

Legal framework

  1. 01Calls are only transcribed if all participants have agreed beforehand. Without consent there is no transcription (Section 201 German Criminal Code).
  2. 02Consent is obtained and documented at the start of the call.
  3. 03Call data is processed under the GDPR, with a data processing agreement and clear retention periods.
  4. 04Calls are only used for the agreed purposes: tips during the call, summary, follow-up and training.
  5. 05Your company and product information stays confidential and is not used for other customers.

These notes do not replace legal advice. Your company is responsible for obtaining your call partners' consent; we support you with templates.

Pilot customers wanted

Become a test customer and secure a free pilot test.

We are developing EMMA further together with our first customers and are looking for pilot and test customers. Interested? Join the list and we will get in touch.

  • Free pilot test
  • Early access to EMMA
  • Your feedback goes straight into development
  • Personal setup with our team

No obligation. We will contact you personally.