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Having a Website Built: What to Look Out For

A website is often the first impression. With clear goals and the right questions, it becomes a tool that brings enquiries.

Melanie Dincdemir · Published on · 7 min read

Key points at a glance

  • Start with the goal of the website, not with the design.
  • Good copy, clear paths to an enquiry and fast loading times matter more than effects.
  • In Germany, an imprint, a privacy policy and a correct cookie banner are mandatory.
  • Clarify in advance who writes the copy, who maintains the site and who owns the domain and access.

What should a company website achieve?

A company website should show within a few seconds what you offer, for whom and why people can trust you. And it should lead visitors to the next step: a call, an enquiry, a booking or a visit. Everything else is extra.

Which pages does a website need?

  • A home page with a clear message and the most important paths onward.
  • One page per important service, so Google and visitors can find it.
  • About us with real people and photos.
  • References or testimonials, with approval.
  • Contact with a form, phone number and, if relevant, directions.
  • Imprint and privacy policy.

What matters in design and technology?

  • Mobile first: most visitors come via smartphone.
  • Fast loading times and easily readable type.
  • Clear calls to action on every page.
  • SEO basics such as page titles, descriptions and a clean structure.
  • Accessible design with sufficient contrast.

Which legal points are important?

Business websites in Germany need an imprint and a privacy policy. If cookies or external services such as analytics tools are used, consent via a cookie banner is usually required. These notes do not replace legal advice.

Which questions should you ask the provider?

  1. Who writes the copy?
  2. Can I change content myself later?
  3. Who owns the domain, hosting access and content?
  4. How is the site prepared for Google?
  5. What happens after launch, for example with updates and questions?

Conclusion

A good website comes from clear goals, helpful copy and clean execution. If you ask the right questions in advance, you get a site that not only looks good but brings enquiries.

Frequently asked questions

Melanie Dincdemir (AI-generated)AI

Melanie Dincdemir

Marketing, digital business and business model development at Optivanta

This article is for general information only and does not constitute legal, tax or investment advice. It does not replace advice on your individual case. Despite careful research, we accept no liability for accuracy, completeness or timeliness; use is at your own risk. Articles bearing an author's name reflect that author's opinion. The provider of and party responsible for all content is Optivanta Solutions LLC. More in the imprint

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