Key points at a glance
- Google's AI Overviews summarise answers above the classic search results and link to sources.
- For many informational questions, this reduces clicks on regular results.
- Content that answers questions clearly and is trustworthy gets cited as a source.
- SEO remains the foundation, AEO makes content citable.
What are Google's AI Overviews?
AI Overviews are summaries generated by Google that appear above the classic results for many search queries. They answer the question directly and link to the websites the answer is based on. The feature is also available in Germany.
How do AI Overviews change search?
For informational questions, users often find the answer directly in the overview and click through less often. At the same time, the linked sources receive special attention. For companies, this means it is no longer enough to be somewhere on the first page. Those cited as a source in the overview gain visibility and credibility.
How do I get cited as a source in AI Overviews?
- Answer your customers' questions specifically, with the question as the heading and the answer in the first sentence.
- Structure content well: short paragraphs, lists, clear subheadings.
- Show trust: authors, dates, sources and real experience.
- Secure the technical basics: fast pages, clean structure, structured data.
- Rank well in classic search: SEO remains the basis.
What should you measure?
Track in Google Search Console how impressions and clicks of your most important pages develop. Also check regularly whether your website appears in the overviews for your core questions. In the end, enquiries and customers matter more than individual click numbers.
Conclusion
AI Overviews change how people find answers on Google. Companies that answer questions clearly, present themselves as trustworthy and are technically well set up have the best chance of being cited there as a source.
Frequently asked questions
AIMelanie Dincdemir
Marketing, digital business and business model development at Optivanta
This article is for general information only and does not constitute legal, tax or investment advice. It does not replace advice on your individual case. Despite careful research, we accept no liability for accuracy, completeness or timeliness; use is at your own risk. Articles bearing an author's name reflect that author's opinion. The provider of and party responsible for all content is Optivanta Solutions LLC. More in the imprint
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